When it comes to natural mascara products, Minerelle believes in radical transparency. We believe that you deserve to know exactly what you’re putting near your eyes and into your body, which is why we carefully select every ingredient that goes into every product that we sell in our Minerelle shop. Here’s the first of our series of looking exactly what is in our products, no hidden nasties or preservatives.
Here’s a breakdown of our Natural Mascara Ingredients and why they are safe
🖤 Aqua (Water)
– The base of almost every clean cosmetic. Totally safe, gentle, and essential.
🖤 Synthetic Cera Alba (Beeswax)
– Provides structure and smooth glide. “Synthetic” here just means purified, not artificial or toxic. Safe for sensitive eyes.
🖤 Vegetable Collagen
– A plant-based hydrator that helps strengthen lashes and improve flexibility. 100% safe and non-irritating.
🖤 Carnauba Wax (Brazilian Palm)
– A natural wax that helps hold curl and add shine. Common in clean makeup and completely non-toxic.
🖤 Iron Oxide Black (CI 77499)
– A mineral pigment that gives rich color without synthetic dyes. Approved for eye use and gentle on sensitive skin.
🖤 Acrylates Copolymer
– Helps mascara stay in place all day. Safe in low concentrations and commonly used in natural mascaras.
🖤 Nylon-12
– Adds volume and smooth application. A safe synthetic that’s non-toxic and doesn’t irritate skin or eyes.
🖤 Stearic Acid
– A natural fatty acid used to stabilize the formula. Found in plant oils. Very mild and safe.
🖤 Propylene Glycol
– A gentle humectant to keep lashes soft. Safe in small doses like we use in our mascara, and widely approved for cosmetic use—even around the eyes.
✨ Safe. Simple. Honest.
The formula for all our products, including our natural mascara, are carefully crafted for performance + peace of mind.
💚 No parabens
💚 No synthetic fragrances
💚 No harsh irritants
💚 Cruelty-free
💚 3-month shelf life (because eye safety is everything)
Safe, natural ingredients are part of our promise to our customers. So next time you swipe on your mascara, you’ll know exactly what’s in it and why we chose every single ingredient with care. Because your lashes deserve clean beauty that actually works. 🖤
